Success comes from experiences designed with passion

Success comes from experiences designed with passion

We create experiences customers can’t resist, employees are proud to deliver, and shareholders are excited to support. Shaping a world we want to live in.



Join us on a journey of passion, purpose, and inspiration as we turn your customers into lifelong fans.

We create experiences customers can’t resist, employees are proud to deliver, and shareholders are excited to support. Shaping a world we want to live in.



Join us on a journey of passion, purpose, and inspiration as we turn your customers into lifelong fans.

We create experiences customers can’t resist, employees are proud to deliver, and shareholders are excited to support. Shaping a world we want to live in.



Join us on a journey of passion, purpose, and inspiration as we turn your customers into lifelong fans.

Let’s get in touch

We are proud to support these great companies:

What we do

What we do

How do we help turn your customers into fans?



By turning their experience into something they will truly enjoy and keep coming back to.

Our methodology is built around five core competencies:

Human-Centered Strategy

Human-Centered Strategy

We help you see the world through your customers’ eyes, shape an experience they will love, and build 

a clear, practical plan with 

a governance structure that brings it to life.

CX & EX Strategy

Personas

Customer Value Proposition

CX Health Scan

OKRs

Service design

Service design

We boost your efficiency by introducing a design framework, customer journeys and crafting standout designs guided by experience principles.

Customer Journeys

Design sprinty

Design sprints

Prototypy

Customer Centric Culture

Customer Centric Culture

We equip your leaders to drive customer-centric change and your teams to be willing, skilled & able to deliver it.

CX Academy

Active leadership

Customer Days

EX Journey

Voice of Customer

Voice of Customer

We will show you how to turn customer voice into growth — identifying what works best and replicating it at scale.

Feedback loop

Insights to action

Employee engagement

Insighty & metriky

Insighty & metriky

Learn how to gain insights and benchmark competitors with the Heartbeat Research, and track progress using the CJ Health Score.

NPS

Heartbeat

Health Score

Research Canvas

How we do it

Meaningfuless

We offer a pragmatic approach to customer experience.
You and your team will take away useful tools to help you create memorable experiences and deliver great business results.

Inspiration

The customer is our greatest inspiration, and we shape our solutions based on their real needs.
We use stories to convey ideas, bring you into the action and unlock your creativity.

Passion

We are a group of people who enjoy making the world a better place.
For your customers and for you.
We're looking for a-ha moments that help you see the world differently and discover the unknowable.

Ze zkušeností klientů

Ze zkušeností klientů

Pavel Řehák

CEO

With Clientology, we organize regular customer meetings that help us get new inspiration for further services and products development. These meetings have become an essential part of the Direct`s way...

CX Health Scan

Voice of Customer

Customer value

Denisa Dudášková

Senior Director

Thanks to Clientology we have discovered completely new level of consumer centricity and especially we found the way to get it deeper into our organization and mainly to retail store teams. They...

Active leadership

Journey Mapping

Customer value

Daniela Pešková

Board Member

Clientology brought lot of inspiration that led to the start of Abeceda penez, which is a unique project of experiential financial-literacy learning at Czech primary schools. I could talk about the unusual wor...

Design Abecedy peněz

Hearthbeat research

A-ha Events

Amelie Perrier

Client Experience & Research

Support provided by Clientology has truly been a catalyst for us in both strategizing and executing our plans. They have been attentive to the needs of all stakeholders, ensuring both the achievement of res...

Voice of Customer

Customer Days

Value Proposition Design

Andrea Klímová

Head of CX & Market Research

Our collaboration with Clientology encompassed a range of initiatives that were instrumental in our journey toward customer centricity. A standout highlight was our first customer day they facilitated,...

Customer Personas

CX Academy

Design Sprint

Culture

Jesper Lauridsen

CEO

Clientology has been and still is a valued partner for Albert. Clientology supports us in an unbiased customer perspective on our business: how to focus on the most critical steps of the customer journey a...

Hearthbeat research

VoC

Digital Journey

Store Operations Transformation

More than just consulting

More than just consulting

We help you design memorable customer experiences, equipping your team with the tools, skills, and support to put customers at the heart of everything you do.

Guide

Customer Journey Guide is a customer journey management platform designed to manage customer experience, align teams, and help individuals become better designers.

Academy

Our CX Academy helps you and your team build the skills, mindset, and confidence to put customers first. Through e-learning, live webinars, and in-class training, we share our proven methodology and experience from real projects.

Networking

We bring together people who care about design and customer experience. Whether it’s the energy of CX Conference or the intimacy of CX Bites & Bubbles, our events blend learning, inspiration, best practice sharing and a good time with like-minded people.

Let’s get in touch

Tell us what challenge you are facing, or select the services you are interested in, and we will be in touch shortly to arrange 

a meeting!

Let’s get in touch

Turning your customers
into your fans.

Let’s get in touch

HQ:

Nad Helmrovkou 276/8

165 00 Prague 6

IČO:

03335526

DIČ.:

CZ03335526

© 2025 Clientology Institute s.r.o. All rights reserved.